Milan opens its doors to the World

Our creative team took advantage of the summer period to visit Milan for a one-of-a-kind event.
Not simply an exhibition but a major experience involving 145 participating countries, 6 months of events and more than 20 million tourists in the city to visit the spectacular World Fair. The focus on a singular theme: Feeding the Planet, Energy for Life. Each participating country was asked to examine its position and offer solutions to the major challenges relating to the future of food.

“The different creative solutions, the variety of awesome immersive experiences, the quality of execution was unbelievable and unforgettable. It’s been an inspiring experience for our creative team.”

– Ray Prince, Managing Director, 2BP