Toy Fair 2017
24 – 26 January, Olympia, London
Having sold out 4 months prior to its doors opening the 2017 London Toy Fair once again provided a great opportunity to touch, feel and experience new toy products.
Hatchimals from 2BP client Spin Master were undoubtedly the runaway toy success of 2016. These fuzzy, interactive, little creatures that hatch out of an egg sold out in the run up to Christmas. Don’t worry if you didn’t discover one under the tree, our friends at Spin Master tell us “The consumer response to Hatchimals has been extraordinary, exceeding all expectations. We have increased production and a whole new batch of Hatchimals will be ready to hatch in early 2017”
Every year 2BP return from the UK and Nuremberg Toy Fairs laden with toys which featured on our clients stands. Each year we look to donate these toys on behalf of our clients to a local children’s charity.
The end of January/beginning of February is always a busy time here at 2BP with the UK and Nuremberg Toy Fairs running in close succession. 2016 has been busier than usual with the Spielwarenmesse moving its dates a week earlier, meaning these two key events ran back to back.