Spielwarenmesse Restructure

Spanning twelve product groups in eighteen halls, over 72,000 visitors flocked to Nurnberg Spielwarenmesse, the world’s largest Toy Fair. Once again 2BP were there in force. Working with new clients Melissa & Doug and Cardinal Games, along with long term clients, Spin Master, HTI and SwimWays

2019 marks the 70th Anniversary of the Spielwarenmesse and in response to the changing market and to reflect the needs of buyers and retailers the event will undergo a restructure to introduce new segments and consolidate existing ones.

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From our friends across the pond…

“We worked with 2BP from the U.S. to design and coordinate a booth in Nuremberg, Germany. They listened to our needs and developed a design that performed perfectly in a new market for us. It was gorgeous and presented our products and category in a really fun way. I received lots of praise for the look and feel of our booth, and I never even got to see it in person!”

– Monica Jones, VP Marketing, Swimways Corp