SwimWays at Nuremberg Toy Fair

Small (up to 70 sq m) / Toys

SwimWays, acquired by Spin Master, wanted to make a strong statement at the Nuremberg Toy Fair.

A brightly coloured swimming pool themed environment created a great backdrop for the brand. Open, inviting with a larger layered suspended banner made the booth unmissable.

“We worked with 2BP from the U.S. to design and coordinate a booth in Nuremberg, Germany. They listened to our needs and developed a design that performed perfectly in a new market for us. It was gorgeous and presented our products and category in a really fun way. I received lots of praise for the look and feel of our booth, and I even got to see it in person!”

– Monica Jones, VP Marketing, Swimways Corp