Parragon at Nuremberg Toy FairSmall (up to 70 sq m) / Toys
Parragon’s new stand at the world’s largest toy fair needed to do three things. Firstly, showcase their licensed range. Secondly, showcase their own brand range and thirdly have a three year life span. Working with the UK and US teams the new approach worked well through a mix of good ideas and proven delivery knowledge.