Brightly lit back-illuminated graphics, striking window displays and a 4m x 4m video wall ensured the Hasbro booth was bold, bright and colourful, creating impact and stand out on the show floor. By contrast, visitors entering the interior of the booth were greeted by a calm, relaxing environment made up of muted colours, pale timber veneers, limestone flooring, soft padded meeting spaces and eye-catching tree features, providing a welcoming and tranquil respite from the busy show floor.