Epoch at The London Toy Fair 2019Large (up to 800 sq m) / Toys
First created in Japan in 1985, Sylvanian Families arrived in the UK in 1987. It became an iconic toy and received the UK Toy of the Year award for three consecutive years. Now over 30 years old with themed restaurants and a dedicated theme park, the brand remains extremely popular with children and adults alike.
2BP were appointed to design and produce a three year re-useable 153m² solution. Key requirements were traffic flow on and off of the stand, clear brand and range presentations, an open meeting space with views into all of the ranges, private meeting spaces and a relaxed and effective hospitality area.