Case Study – Elemis at Professional Beauty
The Brief
To re-fresh and renew the existing stand design creating an improved visitor experience. New elements included a high level branded banner, interactive social media moments, new approach to presenting digital content, a refreshed and interactive retail area and improved treatment bar presentations.
The Solution
Simplify and dramatise! A striking new overhead banner straddled both the retail and VIP / Interactive social moments areas.
New graphics, improved lighting and a fresh food cart with free samples attracted a lot of attention and sales over the two day event.
Two new ranges Peptide and UltraSmart were given more space creating interest, impact and visitor attention.
New double sided product gallery units were positioned along the main aisle. Made using frameless glass, high quality finishes and LED uplighting they brought the product ranges to life!
The Feedback
“2BP worked very closely with us to create the Elemis stands for our next generation of exhibitions. Their innovation and attention to detail was phenomenal, whilst working to a condensed lead time.
2BP achieved a wonderful result and we now have a stunning stand. We are delighted to be able to continue our on-going partnership with 2BP on future projects throughout the UK and cannot recommend their services enough.”
– Oriele Frank, Managing Director