Case Study – Spinmaster Toy Fair, Nuremberg

The Brief

Spinmaster’s new 750m² booth brought all of their brands together under one roof.
2BP were briefed to create an exciting new solution for 2019 that could be re-used for another five years.
The brief called for the re-use of an existing successful product presentation format integrated into a significantly larger space with formal and informal meeting areas.

The Solution

An enclosed layout with a single point of entry and exit with two open stands at either end facing into the main aisle.
Suspended high level banners internally illuminated created impact and stand out, dominating the hall.
Easy walk on access to Swimways and Gund at either end of the main booth. Large reception area with controlled and manged access into the main product display areas.
Modular display gondola solution with interchangeable graphics. Themeing and flexible shelving. 2BP worked with Spinmaster’s local production partner on the installation of the booth.

The Feedback