Case Study – Netgear at Mobile World Congress

The Brief

Netgear are a computer networking company based in the US. They produce networking hardware routers for retail, commercial and other service providers.
At Mobile World Congress they wanted to make a statement!
Their brief was simple – create a bold, clean, premium experience focusing on our key message…”We’re all about 5G..”

The Solution

A three year re-usable two storey structure, open, accessible and bold conveying a premium quality look and customer experience. To focus on a worlds’ first, Netgear’s new 5G router.
The ground floor was open and accessible, with illuminated product demonstration pods. On the first floor a conference room with seating for eight persons, A/V, hospitality and confidential new product reveals and presentations.

The Feedback

“The design of our booth worked very well, it gave us great stand out at a prestige international event. Our world’s first 5G router generated huge interest which we’re busy following up. 2BP’s experience, expertise and industry knowledge helped the whole process go very smoothly.”