Case Study – Casdon Toy Fair, London

The Brief

Casdon is a family-owned, globally recognised toy maker having celebrated its 75th anniversary last year.

At both Toy Fair London and Nuremberg, 2022, they want to highlight their rebrand: new logo and tagline, whilst increasing the footfall on their stand through interactive display and showcase the breadth of products within their Home, Food and Outdoor categories.

The Solution

Our solution to the brief was to enclose the entire perimeter with a low wall structure with a single point of entry and a single point of exit. This gave visitors a completely open view into the entire range of Casdon product, whilst controlling access onto and off the stand.

This open and approachable look enabled visitors to connect with our aim of ‘try me, touch me, engage with me’. Each category had its own colour theme with simple hand-drawn sketch illustrations. The cruciform plan and layout enabled the sales team to present their ranges in a semi-private, yet open, space. Once engaged with the product, simple comfortable seating allowed for meeting follow-ups.

The new logo and brand identity worked well with the cruciform stand design and layout. The new logo and category graphics were positioned clearly with the new design.

Antibacterial dispensers sat on both sides of each entrance point to ensure COVID H&S compliance.



The Feedback

Winner of the ‘Best Designed Stand 2022’, with focus on best adaptation of stand design in a COVID year.


“It has been an absolute pleasure working with 2BP in such a pivotal year for Casdon. Not only did we have a fantastic rebrand to unveil, but also a new license and new products to showcase too – all of which was brought to life by our stand at Toy Fair London.

2BP took on board every detail of the brief and were able to work around the challenges presented while we worked on finalising our new brand identity as well as ensuring the environment was ‘Covid-safe’.

From initial pitch to design concepts, fine-tuning, build and management – the journey was seamless and we can’t wait to get stuck into the next project with them!”

– Simone Inskip, Marketing Manager, Casdon