Canon: Drupa, Germany

Project Information.

Canon’s sponsorship of Euro 2008 coincided with their attendance at Drupa ’08, the world’s largest print, media and publishing exhibition, held every four years in Düsseldorf, Germany.
A 600m² hospitality tent located adjacent to the main Canon stand was converted by 2BP into a 180 seater presentation theatre and interactive sports bar for up to 250 people. Euro 2008 graphics, special effects lighting, live football coverage and chill out areas made for a relaxing and memorable experience for the Canon brand.